As a small yet fast growing IT Company they had no brand identity. Their brand identity needed to align with Ohnyx’s values - relatable and approachable, yet professional and clean, plus it needed be suitable as company grew larger.
Our clients had an idea of what they wanted the logo to portray, incorporating the initials of the directors into a symbol and provided us with a rough sketch of what they were looking at. We were able to take this idea and develop a modern bold logo design, colour palette, typography selection and establish a brand style guide.
With the style guide created, our UX/UI designers planned, designed and tested a website using the bold colour palette, clean use of typography and incorporated information rich content for their customers. Our designers and developers built the website with the intention of being able to be expanded as the company grew and offered more services.
A brand that is relatable and approachable, yet professional. An uncluttered identity using a more colloquial language to convey Ohnyx's friendly disposition. We created a difference in market approach from the competitors promoting maximum cut through.
